Local SEO to Grow
Local Visibility
Struggling to appear in local searches in your business area? Is your local competition more visible in search engines? Having to invest too much in your digital advertising budget? As a local business, maintaining a strong, accurate online presence is critical to your visibility.
Local SEO makes a difference between being found or forgotten.
GBP Listing Management
We claim and manage GBP (Google Business Profile) listings, update accurate business information, handle business category management, maximize GBP features in search, monitor Google automatic updates, and resolve issues with Google support.
NAP Management
We expand your online presence to dozens of the top online directories. We ensure your NAP data (name, address, and phone number) is consistent across directories and social media profiles, which is important for customers and search engines to recognize and trust your business. Check your local business listings with Atigro’s free tool.
Competitor Analysis
We identify your key local competitors and regularly analyze their profiles and local rankings in search. Our recommendations typically include the best ways to organize business categories and services, which local keywords to target, and content opportunities that you can use to optimize your profile and outrank the competition.
Local Citations
We help you establish natural links, local citations (mentions of a business's NAP information on other websites), and backlinks from local websites to improve your local search rankings.
Reviews Management
Customer reviews build trust and confidence in your business and are used by search engines as ranking factors in local search. We help businesses generate more reviews and provide central management of reviews.
Location-specific Content
We develop content focused on local topics, news, or events to help establish your business as an authority in its geographic area and improve local search performance. Localized content may include articles, blog posts, case studies, infographics, videos, and more.
Local Landing Pages
Local landing pages can build trust and authority for your business. We conduct an in-depth analysis of your business, competitors, and target audience to achieve highly optimized, high-converting landing pages for each of your business locations.
What to expect from a local SEO program
- Increase visibility in Google Search, Google Maps, and unique search result features
- Grow targeted website traffic
- Convert searches to calls, sign-ups, and in-person visits
- Improve online reputation – reviews, social media, and directories
- Prominently feature news, products, and special offers to increase CTRs
- Enhance customer experience and satisfaction
Understanding local search visibility strategies
What is traditional SEO versus local SEO?
Traditional search engine optimization improves a website's overall search rankings without a specific geographic focus. Local SEO may share common digital marketing strategies and goals, but it specifically targets potential customers searching for products or services within a particular local geographic area.
How does local SEO work?
Local SEO focuses on improving the online visibility and search engine rankings of a business for location-specific queries. The primary goal is to increase the visibility of a business in local search results, such as "near me" queries or searches that include a specific city or region. When people search for businesses, services, or products in their local area, search engines like Google and Bing use location-based information to deliver results that are relevant to the user's location. Local SEO involves optimizing a business's website, online content, and online presence to increase its chances of appearing in local search results for targeted keywords. Local SEO involves targeting location-specific keywords, building local backlinks and citations, optimizing Google Business Profiles, and creating content tailored to the local audience.
How is GBP critical to local SEO?
Your Google Business Profile is critical to local SEO because it plays a significant role in increasing the likelihood of your business appearing in the Google Local Pack (the top 3 local search results) and Google Maps.
Key priorities for a GBP
- Feature accurate, up-to-date business information available to searchers in your area
- Improve your business’s brand recognition and online visibility
- Leverage the most-used resource for business reputation management
- Feature the best photos and videos to attract new business
- Ensure appearance in localized search results with keyword category targeting
